LEGO • Sonic Announcement

LEGO • Sonic Announcement

role : Lead Animator
company : Free Range VFX
director : Max Miller

I was responsible for layout and all camera animation, as well as the animation of the toys. This was a particularly fun project to work on, as it jumped stylistically between a slick product reveal and a more low-fi interrupted shoot. The concept from the beginning was for the spot to always feel like the products were being puppeted in an authentic way - aka “sonic on a stick.”